The White Glove Treatment

Stefanie asked a great question that I think deserves a post …

The White Gloves!

Using white gloves is an easy way to show your clients that their purchase is special. It’s like the paper mats that the service department puts in your car so that the carpet in your car is protected. There is no need to handle your own samples with white gloves, but if you do, the client need not wear them. You don’t want to give the impression that the albums are ‘delicate’. You do want to make sure that the client realizes that what you are sharing with them is an art book. It’s not to be man-handled or abused. It’s not going to hold up to liquids being spilled on it, crayons scribbling on it, or a pet scratching it. It’s a hand crafted professional art book, their first family heirloom. Treat it that way, and it will last several lifetimes. The white gloves speak more to service, the perception of your professionalism, and the respect that you have for the product and for them as a client. It’s an inexpensive way to set your service apart and make a great impression with your albums.

~ Robin