01.28.10 ~ A Sample Album to Match Your Studio Brand

Known primarily for our album and book designs, we also create other graphic design works. Most are single pieces ranging from covers to cards to advertisements. When producing multiple items, having a clear, cohesive theme will boost your identity, viewer recall, and customer confidence. A simple yet good example is a recent studio sample album that developed from a print ad DoodleDo created for photographer Summer Hopkins of Summer Dawn Photography.

Summer first approached us requesting we design a new print ad for magazine placement in her local market. The result is shown below on the right. Summer then placed a new album design order and we recommended she allow us to use the same design theme from the ad to emphasize her studio branding in a new studio sample album. This particular wedding was a good choice – unique, stylish, and fun. The color, swirls and dots, used by Summer in past ads and marketing pieces, work well with the wedding images. Summer’s client receives a beautiful wedding album, and Summer gets a lovely studio sample that showcases her design tastes and branding while matching the magazine ad. It’s a very good strategy, especially this time of year when many newly engaged couples are searching for their wedding vendors.

DoodleDo specializes in design work for photographers. If you already have a well-defined brand and marketing campaign, we can create new studio sample designs that incorporate your style while showcasing your photography. If you feel your branding is lacking, needs a freshening up, or is non-existent, we would be happy to produce a unique theme for your 2010 strategy.

Click on the album spread below to view Summer’s sample design.

01.19.10 ~ Maintaining Consistency with Diversity

A successful design theme will be consistent, which can be a challenge when the layout and placement of elements are diverse. A good example is this lovely design for Orlando photographer Mike Richards. Note that none of the spreads repeat. Image position, graphic use, and placement of theme elements vary throughout. The page color certainly helps to tie it all together, but we never want the color to be predominant after the first impression. Once recognized, it should fade into the background, so to speak, as the eyes select the images page to page, quietly led by the design elements. At least this is our goal with each design!

In this design, there are several things that serve to maintain consistency: image frame size and groupings that do repeat, consistency with borders, strokes and opacity effects, the single graphic (which loosely relates to the lakeside environment), and the images themselves, of course. And with a beautiful image collection, such as these provided by Mike, design work becomes that much easier.

Click on the thumb to view the full design.

01.08.10 ~ A Little Something to Rave About from Finao

Our first What’s in the Box for 2010 highlights the new Rave Book from Finao. This one features the same design as the beautiful Finao One album featured in our last review, but in the little 3×3 Rave Book format. These press-printed books will make nice companions to your primary album, as well as surprise gifts that your clients can easily carry about to show off their pics, especially if complimented by a fabulous DoodleDo design!

Finao products and service are consistently tops!
Overall:Quality: Finishing: Customer Service: Innovation: