Maintaining Consistency with Diversity

A successful design theme will be consistent, which can be a challenge when the layout and placement of elements are diverse. A good example is this lovely design for Orlando photographer Mike Richards. Note that none of the spreads repeat. Image position, graphic use, and placement of theme elements vary throughout. The page color certainly helps to tie it all together, but we never want the color to be predominant after the first impression. Once recognized, it should fade into the background, so to speak, as the eyes select the images page to page, quietly led by the design elements. At least this is our goal with each design!

In this design, there are several things that serve to maintain consistency: image frame size and groupings that do repeat, consistency with borders, strokes and opacity effects, the single graphic (which loosely relates to the lakeside environment), and the images themselves, of course. And with a beautiful image collection, such as these provided by Mike, design work becomes that much easier.

Click on the thumb to view the full design.