We’ve always been a fan of White House Custom Colour service and products, and have first-hand experience with the progress of their press-printed books. The newest upgrade to this line is all the more impressive with new sizes, improved printing, excellent cover and page materials, and the very well made hinged pages. In this What’s in the Box, we take a good look at a beautiful 10×10 engagement book on the gorgeous pearl paper. To see it and learn more, and view the outstanding engagement book design, click on the image below.
Love abounds in February, and so do engagements. Thus starts the season of new wedding inquiries and bookings, and a great way to succeed in consultations is with a new set of custom-designed sample albums. Albums are perfect for presenting your photographic style and album options together. Couples will see your work and the product you include or hope to sell in addition to your event coverage. It’s very difficult to sell what they don’t see!
We want to spread the love with a special offer. Order a sample album design during the month of February and receive 15% off your next Graphic or Enhanced Design order. Enhanced designs are a new style we are offering and will be featured in our next post (they are the same price as a Graphic Design). All you have to do is place the word “Sample” in the “Enter Special Offer Code” window at the bottom of our Design Order & Preferences Form. If you don’t have access to the Form, please sign-up through our Contact page.
When couples see your beautiful new sample albums designed by DoodleDo, it will be love at first sight.
Known primarily for our album and book designs, we also create other graphic design works. Most are single pieces ranging from covers to cards to advertisements. When producing multiple items, having a clear, cohesive theme will boost your identity, viewer recall, and customer confidence. A simple yet good example is a recent studio sample album that developed from a print ad DoodleDo created for photographer Summer Hopkins of Summer Dawn Photography.
Summer first approached us requesting we design a new print ad for magazine placement in her local market. The result is shown below on the right. Summer then placed a new album design order and we recommended she allow us to use the same design theme from the ad to emphasize her studio branding in a new studio sample album. This particular wedding was a good choice – unique, stylish, and fun. The color, swirls and dots, used by Summer in past ads and marketing pieces, work well with the wedding images. Summer’s client receives a beautiful wedding album, and Summer gets a lovely studio sample that showcases her design tastes and branding while matching the magazine ad. It’s a very good strategy, especially this time of year when many newly engaged couples are searching for their wedding vendors.
DoodleDo specializes in design work for photographers. If you already have a well-defined brand and marketing campaign, we can create new studio sample designs that incorporate your style while showcasing your photography. If you feel your branding is lacking, needs a freshening up, or is non-existent, we would be happy to produce a unique theme for your 2010 strategy.
Click on the album spread below to view Summer’s sample design.
A successful design theme will be consistent, which can be a challenge when the layout and placement of elements are diverse. A good example is this lovely design for Orlando photographer Mike Richards. Note that none of the spreads repeat. Image position, graphic use, and placement of theme elements vary throughout. The page color certainly helps to tie it all together, but we never want the color to be predominant after the first impression. Once recognized, it should fade into the background, so to speak, as the eyes select the images page to page, quietly led by the design elements. At least this is our goal with each design!
In this design, there are several things that serve to maintain consistency: image frame size and groupings that do repeat, consistency with borders, strokes and opacity effects, the single graphic (which loosely relates to the lakeside environment), and the images themselves, of course. And with a beautiful image collection, such as these provided by Mike, design work becomes that much easier.
White House Custom Color is a favorite of many photographers. They offer great quality products, outstanding service, and continue to introduce new products that cater to the needs of photographers in various markets. One nice, new addition is their Premium Packaging. In this new What’s in the Box, we provide a quick look at this packaging and how it can enhance the presentation and delivery of your client’s professional prints.
WHCC always impresses us with their great products and services Overall:Quality: Finishing: Customer Service: Innovation:
DoodleDo is having it’s busiest season yet, and demand has increased Lead Times and delivery, so we just want to take a moment to thank all of you for you patience and continued support. We have a lot of designs both in production and scheduled for production, but rest assured that we will not lower our standards for exceptional design work just to get through it. It has been and always will be important to us that each and every design be unique and satisfying to you and your clients.
Our What’s in the Box series of reviews remain popular, and we have several new ones in the works and a few ready to post. Next up is a look at the great new Premium Packaging from White House Custom Color. We’ll have this on the blog shortly.
The release of our new Refine services is coming. Photographers are already expressing interest in DoodleDo’s Business Coaching, Album Intensive workshop, and practical Resources. We will be looking for folks interested in hosting the Album Intensive in their city during 2010. You are always welcome to email us for more info. We will soon have all the information available here on the DoodleDo website.
Quality:
